This course is for people from small/medium enterprises or charities that want to handle their own PR. These organisations are often doing newsworthy things that they haven’t told anyone about – because they don’t connect the dots.
You will learn:
- What you’re doing in your organisation that is newsworthy – you might not realise it is!
- How to write a press release that different media outlets will notice.
- How to get the most from social networking websites.
- How to maximise exposure with interviews and who is the best person to interview.
The next course is on TUESDAY 17th April 2012
10AM-5PM for £200+VAT
Book Now
This half day refresher course is for press officers and media staff. We’re not trying to train you to do the job you already do. This is about making sure your skills are bang up to date, so your stories will get into the news quicker and stay there for longer.
You will learn –
- Why some stories make the news and some don’t.
- How to maximise your coverage in a world where all journalists need audio and visual content, as well as the written word.
- How to get the most from using social media.
- Deadlines for all local media outlets and advice on how to take advantage of those limits
If you are interested in this course, please call 01483 468701, email news@964eagle.co.uk or click Book Now for the next dates
9AM-1PM for £100+VAT
This course is for two different groups of people:
- Those who have to give interviews in their official role – e.g., councillors, police, fire etc.
- Those who want to start publicising their organisation by being an expert on a certain topic, e.g., finance, youth matters, housing. Journalists always need experts.
You will learn:
- How to get YOUR message across, no matter what the journalists’ agenda.
- What makes a good soundbite or quote.
- How to deal with a crisis/difficult conversation
If you are interested in this course, please call 01483 468701, email news@964eagle.co.uk or click Book Now for the next dates
